Fashion Design, Graphics Design, Type Design, Conception

Designs for the fashion collection of Drake's fashion brand OVO.

The October’s Very Own clothing brand—Drake’s line of owl-branded apparel—was born from the minds of Drake and his tour manager Oliver El-Khatib. The line is more than just Drake’s label merch, stretching into collaborations with quintessential Canadian retailer Roots—think of them as Canada’s Gap—low-key tees with Japanese cool guy shop Nepenthes, all the way up to Drake’s collaboration with Jordan Brand. Since its inception in 2011, OVO has become an interesting label that combines the pop cultural appeal of a Kanye West collaboration with the clandestine, under-the-radar modus operandi of a brand like Supreme.

Done at Bureau Borsche.