Brand Identity, Graphic Design, Type Design
2022
AYT logo and label design for Arepas y Tamales as part of a new identity design, together with Jean Pierre Meier and Arthur Brun, done at Bureau Borsche
Art Direction: Jean Piere Meier, Creative Direction: Mirko Borsche
Arepas y Tamales is a recipe that destroys hierarchies!
A project created by Oscar Murillo @lacachepli , Arepas y Tamales @arepasytamales consists of a collection of 100 individual wearable sculptures inspired by the attitude and poetry of collaboration, focusing on spiritual beliefs and the working class.
Each of the unique wearables have been created from prints of drawings made by thousands of students from around the world, all of whom are participants in Murillo's long-term collaborative project, Frequencies @frequenciesinstitute
Each AYT label lists the 34 countries that make up the geography of Frequencies, as well as leaving space for the unique code of each garment to be hand-written alongside the artist’s signature.