Brand Identity, Graphic Design, Type Design

AYT logo and label design for Arepas y Tamales as part of a new identity design, together with Jean Pierre Meier and Arthur Brun, done at Bureau Borsche
Art Direction: Jean Piere Meier, Creative Direction: Mirko Borsche
Arepas y Tamales is a recipe that destroys hierarchies!⁣

A project created by Oscar Murillo @lacachepli , Arepas y Tamales @arepasytamales consists of a collection of 100 individual wearable sculptures inspired by the attitude and poetry of collaboration, focusing on spiritual beliefs and the working class.⁣

Each of the unique wearables have been created from prints of drawings made by thousands of students from around the world, all of whom are participants in Murillo's long-term collaborative project, Frequencies @frequenciesinstitute ⁣

Each AYT label lists the 34 countries that make up the geography of Frequencies, as well as leaving space for the unique code of each garment to be hand-written alongside the artist’s signature.